Entertainment industry has evolved itself in many folds over the years . The most significant among them is it's transformation to online platform, where just by a touch on the screen your content  is circulated all over the world in few seconds. It's a mind boggling feature of our 21st century where your product can reach as far as internet connection reaches. In tv media industry , famous, well-known artists have already started to mark their footprints on online tv series and movies. Fashion is also keeping pace with it. Accomplished photographers , designers are trying their best to grab a seat in these new venture  to online world. Even nowadays their work subjects portray a fusion of classical art and modern technological world. Vast penetration to large masses and requirement of lesser financial resources make it's emergence as new medium of deliverance almost certain. No one in the industry wants to miss out the opportunity to be part of it.
Now, the goal can remain same as before but the plan must be changed to comply with the ways. Everyone should enhance Digital literacy along with online communication & marketing strategies for upgrading the craft and establishing the brand name.